As we wrap up Q3 2025, brands are shifting gears by refining what worked, and re-engineering what didn’t. At OK_Alpha Geek, we believe in evolving through data, not guesswork. So here’s what Q3 taught us, and how these trends are shaping smarter, leaner, and more creative campaigns in Q4.
1. Short-Form Video Dominates
From TikTok to YouTube Shorts, attention spans are shorter than ever, and engagement rates are higher for content under 60 seconds. Q3 2025 saw short-form video outperform static posts by 40%, proving that audiences crave quick, authentic storytelling.
Take into Q4: Repurpose longer content into fast, value-packed videos. Think quick wins, how-tos, and behind-the-scenes moments.
Take into Q4: Repurpose longer content into fast, value-packed videos. Think quick wins, how-tos, and behind-the-scenes moments.
2. Awareness is Back in Focus
Top-of-funnel activity made a comeback in Q3 as brands realised conversions only work when awareness is active. Running always-on visibility ads led to a 30% boost in CTR across industries.
Take into Q4: Flight your awareness early and let it compound. The most memorable campaigns are the ones audiences have heard before the season peaks - just ask Mariah Carey or Michael Bublé.
Take into Q4: Flight your awareness early and let it compound. The most memorable campaigns are the ones audiences have heard before the season peaks - just ask Mariah Carey or Michael Bublé.
3. Data-Driven Creative Wins
The most successful brands aren’t guessing, they’re testing. Creative decisions backed by data delivered 25–40% better results in Q3.
Take into Q4: Refresh creative frequently, A/B test CTAs, and use analytics to steer design and copy decisions. Data doesn’t replace creativity, it amplifies it.
Take into Q4: Refresh creative frequently, A/B test CTAs, and use analytics to steer design and copy decisions. Data doesn’t replace creativity, it amplifies it.
4. Multichannel is Non-Negotiable
Audiences move seamlessly between TikTok, Meta, Google and LinkedIn, and your messaging should follow. Campaigns spanning 2 or more channels outperformed single-platform efforts by 36%.
Take into Q4: Connect the dots. Consistency builds trust; diversity builds reach.
Take into Q4: Connect the dots. Consistency builds trust; diversity builds reach.
5. Early Positioning Beats Year-End Panic
Brands that started prepping in Q3 achieved stronger ROAS in Q4. The lesson? Early planning compounds.
Take into Q4: Plan your go-live dates for your Q4 campaigns by mid-October. Test creatives, optimise budgets, and enter the festive season already warm.
Take into Q4: Plan your go-live dates for your Q4 campaigns by mid-October. Test creatives, optimise budgets, and enter the festive season already warm.
Ready to Take Q4 by Storm?
We're here to help brands merge creativity with performance, turning insights into action and campaigns into measurable growth.
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We're here to help brands merge creativity with performance, turning insights into action and campaigns into measurable growth.
Get In Touch!
