1. Measure the right things
Understand what channels are driving the most conversions. This can be done by correctly configuring your channel grouping in Google Analytics.
Identify which pages have the highest exit rate, and why?
Which device is driving the highest conversions. Generally, most traffic comes from mobile. This means that it is imperative that your website is built for mobile first.
Identify which pages have the highest exit rate, and why?
Which device is driving the highest conversions. Generally, most traffic comes from mobile. This means that it is imperative that your website is built for mobile first.
2. Don’t be on every platform
You can use your past data to predict future outcomes of your campaigns. By looking at the performance of your past campaigns and ad-targeting efforts you can identify what has worked and what have not been your best methods.
Knowing which platforms drive the most conversions and traffic for your industry vertical
is key to ensuring that your money is well- spent on, on the correct channel. Working with agencies who follow best practice is the best way to ensure that you are not pennywise and pound foolish.
Being aware of which platform drives the best ROAS is crucial to deciding how to allocate your paid media budget accordingly.
Knowing which platforms drive the most conversions and traffic for your industry vertical
is key to ensuring that your money is well- spent on, on the correct channel. Working with agencies who follow best practice is the best way to ensure that you are not pennywise and pound foolish.
Being aware of which platform drives the best ROAS is crucial to deciding how to allocate your paid media budget accordingly.
3. Right place, right time
Audience data gives good indications as to when, where and who you should be marketing to. Knowing where your potential customers are in their purchasing journey can help you tailor messages that drive them further down the sales funnel.
