Just Like Papa

Just Like Papa is an outdoor retailer specialising in providing a range of premium, imported and locally produced, adventure brands and products.

Our Roles
Shopify Migration
UX/UI Design
6 Months
E-Commerce Website Redesign

Custom Shopify Build for house of brands retailer, Just Like Papa.

The Challenge

Design and build a bespoke e-commerce experience that replicates Just Like Papa’s authentic bricks and mortar “house of brands” experience.

Visit Site

The Solution

Firstly, we migrated the existing JLP website and ERP system from Light Speed to Shopify Advanced. We then implemented and integrated their offline POS system in order to optimise and track sales and stock levels across the online, wholesale distribution, and bricks and mortar verticals. We then created a unique UX/UI marketplace store ecosystem, with multiple brand and e-store experiences within the mother-brand website infrastructure.

Showcasing the tools sharpest in the JLP shed

We designed a 3-tiered menu configuration system which segmented each flagship brand, all aligned to their individual global brand identity, user journey and menu link tags.

Filter system

A seamless filtering system was needed to optimise Just Like Papa’s large product catalogue. From mega-menu navigation through to on-page product collections, we created a tailored shopping experience through multiple filtering funnels that allows users to seamlessly find exactly what they’re looking for.

Advanced brand filter on the Just Like Papa website