Based on a groundbreaking microbial technology developed in the USA in 1998, Rawbiotics boasts a range of benefits which are proven to be optimal for gut health.

Our Roles
Shopify Migration
UX/UI Design
Influencer Management
E-Commerce Website Redesign
Digital Strategy

48% Increase in Revenue with a Growth Partnership

The Ask

Rawbiotics approached OK_AG with a twofold challenge: the brand needed to retain and incentivise their base of loyal customers to shop directly through their website, whilst simultaneously building credibility with new customers and ultimately influencing purchase behaviour.


Through in-depth data analysis we could quickly affect change:

  • Customer Retention Through Loyalty
  • Existing and repeat customers are Rawbiotics’ primary revenue stream. By introducing an app-based loyalty programme, the brand has experienced a 98% uplift in returning customers and a 48% increase in total sales.
  • Creator Economy
  • Influencers are key to building brand authenticity and credibility as more and more, consumers need to identify with brand and products. This is particularly true for the wellness sector. Our influencer programme for “Gut Health Advocacy” continues to pay dividends and we have seen a 31% lift in total sales over the course of 12 months.
Visit Site


Total Orders
Order Rate

Email Marketing

Analysing consumer data allowed for effective customer segmentation based on purchase history and customer tiers.

Using Mailchimp, our team created Email Flows specific to each customer tier based on where they were in their customer journey.

Not only did we create an easy-to-read email template that utilised a cohesive funnel to lead customers where they needed to go, but our marketing team were able to target customers with relevant and engaging content by the use of segmentation and correct timing.

Customer Tiers

Customers that recently qualified for a free product.

Almost Qualified
Customers who are X purchases away from redeeming a free product

Non Members
Customers who have shopped but have not registered for the loyalty program

Creator Economy

OK_AG was tasked with establishing Rawbiotics brand recognition as the leading probiotics brand, driving awareness around the benefits of using Rawbiotics daily. In order to appeal to the late majority of consumers to purchase, the brand introduced influencer collaborations, thereby establishing presence across key social media platforms.